Abraini – Su Filindeu on Packaging of the World

Design: Daniel Ha
Location: Australia
Project Type: Student Project
School: RMIT University
Tutor: Renato Gallina
Packaging Contents: Pasta
Packaging Substrate / Materials: Paper, String
Printing Process: Digital Print, Foil Stamping, UV Spot

For over 300 years the women of the Abraini family have passed down the unique recipe and technique of Su Filindeu the ‘Threads of the Gods’ and it is considered as the world’s rarest pasta.

The Abraini logo designed to represent the unique technique of Su Filindeu and its surrounding culture. It is a representation of the process of the pasta being stretched out in a circle to be air-dried in the sun.

The packaging is then opened with anticipation, wrapped with soft raw paper, paired and tied with a hemp string to represent the rawness of the ingredients, but also bringing a sense of history and culture. Inside the packaging a card with written description and history of the pasta, with a recipe card of how cook the pasta traditionally.

The packaging design is very abstract, the gold foiling in the intricate lines are to represent the name Su Filindeu “Threads of the Gods”. Not only does it represents the pasta, when it is placed upside down it becomes a window that is working with the logo to become an interpretation of a stained glass window of a church.

What’s Unique?
To create a luxury experience, the choices of materials and paper to represent the raw ingredients of the pasta, to the design that is thoroughly thought out, and how the process of the packaging is wrapped to give the audience with anticipation and the unraveling of the worlds rarest and unique pasta.


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