Design: Comando Z
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Eau de toilet – 3 sizes
Packaging Substrate / Materials: Cardboard
Printing Process: Screen printing + Spot Inks + varnish
Design: Comando Z
Partner at Dieline, Jessica is also a packaging designer and faculty member at ArtCenter College of Design. She has worked as a professional hands-on designer for a wide array of notable brands since 2005, but in 2014 she took a step back and became a partner at Dieline where her ultimate goal was to “Make Shit Happen.”
In 2016, Jessica became a faculty member at ArtCenter College of Design teaching Packaging 2, and she recently received a 2018 ADC bronze cube for her contribution as an instructor to the student project “Wise by Patagonia.”
While Jessica is still working on her memoir and Ted Talk, when she isn’t “Making Shit Happen” or shooting for the stars, she enjoys spending time with her husband, daughter and loveable fur baby.
More posts from Jessica Deseo
I’m swooning over the type-forward label design for Seedible. This new line of sesame seed butters that blend modern & retro-sticker flourishes that work to create a brand identity that is undeniably cool. Utilizing a color pallate that is warm but subdued, the labels themselves use fonts to tell the brand’s story.
Seedible is a line of sesame seed butters blended with the highest-quality sesame and just a few simple ingredients. With an offering that challenged the nut and seed category, Seedible aim’s to transform simple, diverse ingredients into uniquely delicious, yet familiar, snack foods. In the case of sesame, and sesame based products like tahini (which goes widely unknown in its use), Seedible set out to create a more familiar product as a spreadable seed butter, while disrupting the nut and seed butter isle with something new.
As a leading design principle, the brand identity started with something familiar and core to the brand, taking cues on how seeds scatter. From the wordmark, typography and photography style, the concept of scattered brought a personality to the brand that is unfussy and playful at heart. A play on word of “Not Nuts”, not only suggests what the product is (or rather is not), while also establishing a playful brand tone of voice.