Delhaize Frozen Fruit on Packaging of the World

Design: DesignRepublic
Location: Belgium
Project Type: Produced
Client: Delhaize
Product Launch Location: Europe
Packaging Contents: Frozen Fruits
Packaging Substrate / Materials: Cardboard

DesignRepublic designed the frozen fruit packaging for Delhaize. The briefing was: make the fruit look appealing, fresh and qualitative… and so it looks!

We were designing the whole frozen range for the private label of Delhaize. When the frozen fruits needed a redesign we really wanted the fruits to look generous, and give it a ‘what you see is what you get’ feeling: the content of the packages is exactly what you see on the box: fresh, whole fruits of high quality.

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