Design: White Bear Studio
Location: United Kingdom
Project Type: Produced
Product Launch Location: United Kingdom
Packaging Contents: Veggie Burgers
Packaging Substrate / Materials: Cardboard
Printing Process: Digital Printing
At EDEN we’ve uncovered the secret to better-tasting food. Nothing forbidden goes into our products, only natural, wholesome ingredients.
Our produce is sustainably sourced and served as nature intended it, no hidden nasties just honest goodness. Once sourced, things get a little heated in our kitchen. We steam our products instead of frying, locking in all the tasty nourishment. This is how we create the juicy flavours and textures that will make your mouth water.
So, give in to temptation and experience EDEN.
On the back of the new branding and packaging, Eden was stocked in Tesco, SuperValu, and Dunnes Stores.
Competition is fierce is the meat-free market nowadays, and people are hungry for healthy, eco-friendly options. Eden isn’t up against the well known meat happy food brands, they are in direct competition with a wave of exciting, new startup brands offering a planet-conscious alternative in the shop aisle. But challenger thinking is our expertise, so we decided to make Eden the tantalisingly tasty burger brand on everyone’s lips, that just so happens to be meat-free.