The character emblem displays a transition from messy, unkempt hair as it flips back then resting perfectly in place, glistening with perfection. And with this, the character’s initial frown becomes a smile. That idea is what this design aims to express – the ritual of preparing oneself for the day (or night) and finding happiness in the process.
In the highly-saturated market of men’s hair pomades, most packaging designs scream for attention – this brand is just coolin’ out. Get some Goop!