Manufacturer: Metsä Board
Project Type: Produced
Client: Golf Coat
Product Launch Location: Finland
Packaging Contents: Golf balls
Packaging Substrate / Materials: MetsäBoard Natural WKL Bright Paperboard
Metsä Board Helps to Create Moomin Golf Ball Gift Pack with Luxury and Sustainability in Mind
Gift sets provide the opportunity for an impressive package and Metsä Board’s packaging design team, along with its partner network, created one for a luxury golf ball gift set. Golf Coat used the universally loved Finnish Moomin characters to adorn Dixon golf balls. Metsä Board is a leading European producer of fresh fiber paperboards and part of Metsä Group.
Aki Kuivaniemi, Managing Director, Golf Coat, explained, “We wanted the packaging to be both appealing and luxurious, and also as sustainable as possible. It is important that we take the environment into consideration in everything we do from the product to its packaging.”
“Our aim was to create a packaging that both protects its contents and also displays the products inside as well as possible. We also considered the unboxing experience and that it conveys the feeling of luxury,” said Ilkka Harju, Metsä Board’s Packaging Services Director EMEA and APAC.
The box material is an all-white N-flute corrugated board, produced from MetsäBoard Natural WKL Bright. It is lightweight but strong and recyclable. The package is composed of the same white kraftliner for all layers with gold foil on the lid, giving it an exclusive feel when touching the package. The Moomin characters are printed on the packaging sleeve which is made from MetsäBoard Natural FBB folding boxboard. The packaging was manufactured by Finnish Cadpack that also participated in the design process.