Design: CUBA Creative Branding Studio
Project Type: Produced
Client: Cherkizovo Group
Product Launch Location: Russia
Packaging Contents: Meat
Packaging Substrate / Materials: Plastic
Following the instructions of the largest meat producer in Russia, Cherkizovo Group, CUBA Creative Branding Studio has created new assortment positions for the Pava-Pava brand.
The Pava-Pava brand was initially developed by CUBA Creative Branding Studio several years ago. During this time, the Pava-Pava brand became a leader in the turkey meat products market in Russia and the No. 1 brand in Moscow and St. Petersburg. Honored as the “Product of the Year 2018” in Russia, the Pava-Pava brand is also a beneficiary of “German Design Award” in Frankfurt am Main for packaging design.