Agency: Holmes and Marchant
Designer: Ken Duong
Project Type: Produced
Product Launch Location: Indonesia
Packaging Contents: Bath and Beauty
Unilever wants Indonesian Millennials to fall in love with Pond’s all over again, and quick. For this, they have collaborated with pop sensation Maudy Ayunda to co-create a range of fruity face cleansers.
The vibrant colour palette juxtaposed with the single-minded ingredient depiction embodies the multifaceted personality of Maudy – bubbly, soft & youthful. The pack not only pops on the shelf, but is also very instagrammable for our social media-obsessed target audience!