In the eastern part of England, you’ll find Norfolk, a county known for its network of rivers and lakes called The Broads; if you can imagine a serene English countryside, well, you’re likely picturing Norfolk.
After fixing up a cabin in the heart of The Broads, Fiona Burrage of branding studio The Click wanted to offer their guests a bespoke line of body care products that were inspired not only by the peaceful Norfolk landscape but also the language, a little something that added to the singular experience of staying there. Ultimately, she wasn’t content to have them just there sitting in a remote bathroom, so Fiona and company decided to launch a brand.
And that’s how Sop came to be, a sustainable line of bath and beauty products.
Location is everything for the upstart brand, and early on, they honed in on a “sense of place,” weaving the expression into “scents of place,” or Sop. But it’s something that extended to the entirety of the visual identity for the brand, from the muted labels to the product names and descriptions—while Dene (the body wash) is a sandy stretch of coast and Beck (the hand wash) is a small stream, both products have the color palette to match.
Sustainability, however, is a fundamental part of the brand’s foundation. Not only are all of the products made within Norfolk (and just five miles from the cabin), but all of their offerings get bottled in aluminum. Additionally, all of the shipping bags and boxes come from recycled materials and are biodegradable, and customers can buy a reusable plastic pump for ease of use.
Some customers will also receive a free packet of seeds from Sop with their order as they want to encourage everyone to grow their own wildflowers, but you can also purchase them separately. The seed packets get an assist from Ruth Howes, a local Norfolk artist, naturally, and they feature her delicate rendering of flowers.
Currently, the Sop line contains a body wash, shampoo, conditioner, and hand wash, but they also plan to launch new products like bath salts, candles, and room diffusers very soon. So, while you might not be able to make the pilgrimage to The Broads anytime in the near future, you can at least bring the bottled version of it into your own home.