TARKOS Classic varieties on Packaging of the World

Agency: Unblvbl Branding Agency
Illustrator: Pavel Grinder
Location: Russia
Project Type: Produced
Client: Tarkos
Product Launch Location: Europe
Packaging Contents: Beer
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital printing

Target: Packing a line of classic European beer varieties.

«Tarkos» initially formulated a request for a traditional low-key European design.

Each variety has its own original name, which corresponds to the mood of the drink. All we had to do was to capture this mood in the engraving images. The engravings of Paul Greender perfectly fit into our two-color label, and the dominant color in each label creates a differentiation within the line.

The original shape of the bottle efficiently separates this product both among the сraft beer and presented in line with the traditional mass products.


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