The Locked Down – Belgian Home Brewed IPA on Packaging of the World

Design: Francois Dangotte (Granswa)
Location: Belgium
Project Type: Concept
Packaging Contents: Home Brewed Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

Lockdown is getting long… What else can you do after taking care of your home plants, washing your car twice, tinkering with projects that have been dragging on for months (who said years?) or even applying to every Facebook challenge you got tagged in?

Well, my brother-in-law decided to brew his own beer and asked me to design a label for it. Delighted and motivated by the idea, I grabbed my pencil and drew the universe around this locked down beer. Social distancing, virtual drinking or online shopping are a few of the topics illustrated.

Beer name:
La confinée – The locked down
Caption:
Whatsappéro virtuel, gueule de bois réelle – Virtual Whatsapperitive, real hangover.
Barcode:
C’est pas à vendre, c’est à boire – This is not for sale, this is to drink

What’s Unique?
Everything on this label is custom made: from the illustration (you can find more of those on my Instagram) to the typography, this is one of my first project mixing my illustrator and brand designer skills.


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